Industry
Welness and SPA
Client Overview
Estehtic Lab 23 is a 'cosmetic salon for biorevitalisation', that offers everything from body massages to rejuvenating and facial treatments. Located in Zagreb, Croatian capital.
Project Type
UI / website design
Project goal
The objective was to design a user-friendly website for a boutique skincare salon that not only attracts potential clients to visit but also serves as an educational resource. The site needed to facilitate a complete user journey from selecting services, understanding the associated benefits, viewing prices, to making an appointment. The goal was to create a seamless flow that mirrors the quality and care offered at the salon.
Color Scheme
We chose a color palette that reflects a feeling of premium skincare brand with a luxurious touch. The combination of greyish-purple and sage green with beige conveys a sense of elegance and tranquility, aligning with the salon's ethos of providing high-end, relaxing treatments.
Final UI wireframes
Layout and Content Strategy
The layout was strategically designed to introduce visitors to the salon's offerings while addressing common skincare concerns such as acne, dry skin, hyperpigmentation... Each concern was given a dedicated page that provided comprehensive information, including causes, treatments, and how the salon's services can address these issues effectively.
~ Homepage: featured an overview of the salon, key services, and testimonials to build credibility and trust.
~ Service Pages: detailed descriptions of available treatments with interactive elements to engage users.
~ Educational Pages: Informative content on various skin conditions, enhancing the site's role as a resource and driving traffic through valuable information.
The content creation process was intensive, requiring close collaboration with the salon to ensure accurate and helpful information was provided. This not only added depth to the website but also established the salon as an authority in skincare.
Homepage / about the Lab
Services they offer
An example of a services described in-depth
List of problems the clients might have
An example of a problem described in-depth
Contact form + information
This project emphasized the importance of a well-rounded user experience, combining aesthetics with functionality and content that resonates with the target audience. The result was a website that not only attracts and informs visitors but also converts them into loyal clients through a thoughtfully crafted user journey.
